| "Obstacles are those frightening things that become visible when we take our eyes off our goals." ~Henry Ford |
Peter Kagan and Y&R joined forces in the fight to promote healthy yogurt cultures this time with the formidable talents of Jamie Lee Curtis.
For the Dannon spots, shot in Los Angeles over the course of three days, multiple cameras focused on in a playful mix of interview and loose banter between real Activia users from Chicago and Jamie Lee.
“I had a great time working with Jamie Lee, um, I mean Mrs. Guest … She’s Hollywood royalty you know. I was star struck, and nobody knows how to enjoy Activia Like Jamie, she keeps eating long after I’ve said ‘cut’. I was worried we might have to send out for more.” States Kagan
John Bollinger and Rich Goldstein were CD’s Loly McDoe Produced for Y&R.
Brian Benhoff produced for Streamline Content.