|"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game." ~Johann Wolfgang von Goethe|
Glastonbury CT based agency Decker Advertising brought in Mark Claywell of Standard Directors to oversee this locally shot spot for health insurance provider ConnectiCare.
Shot in Fairfield and Westport, this :30 spot sits alongside 6 other :15 spots shot by Claywell for Connecticut’s tourism business and continues his and Standard Director’s growing experience and familiarity with well over a dozen unique and diverse locations throughout the state of Connecticut.
According to Claywell’s producer Brian Bennhoff, “In the last two months, across both productions and multiple shoot days, we’ve seen a lot of the variety that Connecticut can offer filmmakers. As usual, Mark made great use of those locations and over-delivered on footage and camera angles to maximize the return on our time spent there.”
Check out the commercial below and see more of Mark’s work on StandardDirectors.com!
Rockefeller Plaza and “The Today Show” continue to be a hot property and a money maker for NBC Universal.
Leading the way in how large media companies understand the power of “Integrated Advertising – Branded Entertainment & Co-Sponsorship Marketing” – senior producers from NBC’s Content Innovation Agency reached out to Partner/Executive Producer Brian Bennhoff and well known Director, Mark Claywell of Standard Directors (“SD”) a one year old production company out of Greenwich, CT to execute on this project.
“The thrill on this job was the integration of our shoot into The Today Show’s finely tuned daily broadcast. Mark and our team had limited time between sunrise and the show’s scheduled live exterior remotes to cover all the photography needed for our :30 spot. Collaboration with multiple NBC Universal departments and Mark’s ability to deliver within a tightly choreographed 90 minute shoot window together helped make a success of this first cross-branding venture for the Today Show.”
SD also serves as the live action arm to PGM roster client The Brand Gallery – a decade old global branding agency specializing in the creation and promotion strategies for some of the world’s most recognized brands.
Check out the new Jimmy Dean lunch and dinner products like the Pulled Pork Biscuit Sandwich and Bacon Mac n Cheese. Breakfast may be the most important meal of the day …but we recommend a good lunch and dinner too!