"You cannot climb a mountain if you will not risk a fall." ~Rick Beneteau

November 6, 2013 Greenwich media firm The Brand Gallery launches live-action film unit Standard Directors

 

Standard Directors, from left, Director Iain Greenway, Head of Sales Phil McIntyre, and Executive Producer Brian Bennhoff, pose for a photo in their Greenwich office. Photos: Lindsay Perry

When a commercial is aired on television or the Internet, there are many elements potentially involved in making the ad come to life: they could be graphics, 3-D animation, live action filming, or a combination of these.

What the viewer doesn’t see is the careful preparation behind it, the storyboards, planning sessions and directorial choices that go into creating a memorable campaign.

To further tap into the live-action part of this process, the Brand Gallery, a Greenwich-based media company, has established Standard Directors, a film production division that works with advertising agencies and high-profile clients like BBC America and Univision.

Since moving from New York City’s chic West Village to Greenwich several years ago, the Brand Gallery, along with its other branch of business, PGM Artists, has expanded its marketing and advertising capacities. In launching Standard Directors, founder Philip McIntyre and line producer Brian Bennhoff have signed four directors to bring their sensibilities to ad campaigns: Martin Rosete, Iain Greenway, John Hunter and Mark Chaudoir. Each boasts a notable resume of awards and work with prestigious clients including the BBC and the Beijing Olympic Committee.

Working with live-action filming on ad campaigns, Standard Directors will take the ideas pitched by agencies and pair them with the director best suited to the tone and style of the proposal. Production companies like Standard Directors act as the workshops for some of the large creative agencies, McIntyre said.

“The Madison Avenue agencies don’t have film crews and directors, they’re like big idea factories,” McIntyre said. “Production companies are where the skilled labor comes in.”

McIntyre, a Greenwich resident for over a decade, feels that Connecticut, with its proximity to the New York City ad industry and its tax incentives, is fertile ground for marketing and media firms. Standard Directors can operate out of Greenwich and attract nationally-recognized clients like Comcast, Applebee’s, and Absolut Vodka.

“The real proud thing is that we’ve been able to make it happen in Greenwich. We’ve made a significant investment here,” McIntyre said. “Why Connecticut has so much to gain is that it sits in the shadow of one of the biggest ad markets in the world [in New York City]. Could a creative agency that lived in the uber-chic West Village survive in the suburbs? Absolutely, yes.”

John Neal, assistant visiting professor of marketing at Fairfield University, came to the sphere of academia after years in New York’s advertising world. He, too, feels that the area benefits from both a crossover of New York talent and a plethora of potential corporate clients based in Fairfield County.

“Because of … the fact that the Internet has taken over, it’s a key component that’s allowing companies not to have to be New York-based,” Neal said. “There’s an enormous amount of creative and marketing talent in Connecticut.”

Published by Olivia Just 3:04 pm, Tuesday, November 5, 2013

Learn more about Standard Directors and The Brand Gallery

November 5, 2013 Wander Introduces “Maria & The Dinosaur” For The American Museum of Natural History

“Maria & The Dinosaur,” the commercial for theAmerican Museum of Natural History in New York, connects to the institution’s mission to discover, interpret and disseminate knowledge about human cultures, the natural world and the universe. Using whimsy and humor the piece speaks to the wonder of exploration and education. See one girl’s meteoric rise, as sparked by AMNH, in “Maria & The Dinosaur”.

The project was developed by award-winning agency WiT Media, which selected Wander as creative partner for the piece based on Wander’s TED-awarded work for “Follow The Frog.” According to WiT Media Founder and President Clint White, the goal was to present the benefit of experiencing the American Museum of Natural History with a contemporary voice and a narrative that entertained. For Wander, which worked closely with WiT and AMNH to develop the tonality and story, the project provided the unique and enviable position of shooting in the beautiful, historic NYC museum.

 

Agency: WiT Media
Creative Collective: Wander
Executive Producer: Aaron Weber
Creative Director: Aaron Weber
Copywriter: KRANKY and Aaron Weber
Director: KRANKY
Music and Sound Design: Josh Peck

November 4, 2013 NY Times Recognizes Standard Directors Launch

Accounts and People of Note in the Advertising Industry

Standard Directors, Greenwich, Conn., was opened by Philip McIntyre, chief executive of The Brand Gallery, and Brian Bennhoff, a longtime producer. Standard Directors represents directors in the live action realm; the initial four filmmakers on its roster are Mark Chaudoir, Iain Greenway, John Hunter and Martin Rosete.

By THE NEW YORK TIMES Published: October 14, 2013