|"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game." ~Johann Wolfgang von Goethe|
In a hurried flurry of anticipation and heels, The Brand Gallery interns rushed to the train station to catch the ride that would transport them to an unforgettable night of commercial entertainment. AICP, which stands for the Association of Independent Commercial Producers, hosted their 2010 Award Show at the Museum of Modern Art in New York City. Us interns volunteered our services to help throughout the evening of the show and in return received a night full of sophistication and fun.
Jay was assigned the role of a clicker and kept count of the number of people entering the MoMA. Yue had the privilege to stand by the entrance and hand out program booklets to all the guests entering the theaters, while Kelley and Chelsey collected business cards from all of the attendees making an appearance at the show. While we did not get to see the actual presentation of the awards, we did hear about the winners and were able to applaud their accomplishments. The big winners this time around were Goodby and MJZ. Goodby was the most awarded agency, and MJZ was the most awarded production company. The Best in Show commercial award was presented to Steve Golin, Chairman/CEO of Anonymous Content, for the Skittles spot entitled â€œPinata,â€ directed by Tom Kuntz of MJZ. The top winning campaign was Crestâ€™s You Can Do Anything With A Smile â€œBulldozer,â€ â€œLice,â€ and â€œPre-Nup,â€ directed by Harold Einstein of Station Films.
For more information on the events and winners of the night, go check out AICP Awards.