|“You have to do stuff that average people don't understand because those are the only good things.” ~Andy Warhol|
Power to the Pixelâ€™s first ever Pixel Pitch has just come to a close. The exceptional line up of seven international teams displayed their impressive cross-media storytelling skills in front of a jury and public audience of 200 Power to the Pixel delegates. One winning team has just been awarded the Â£6,000 Babelgum Pixel Pitch Award.
Power to the Pixel is delighted to announce that the winning project is Heart of the City from Desedo Co-Founders Michael Hastings-Black and Raafi Rivero. What if Kanye West met Lord of the Rings? Taking the shape of a feature film, ARG, web series, live event, video game and comic book, this cross-media tale will unfold in NYCâ€™s world of urban teens â€“ a setting that transforms into a funhouse of mysteries and monsters when two teenage friends, Jai and Sash, discover a magic talisman that unlocks their daydreams.
The projects were pitched to a jury of over 25 international commissioning executives, decision-makers and financiers. The seven finalists were shortlisted from 120 submissions from 14 countries. All of the project stories span multiple platforms and incorporate a mixture of film, games, live events, online and/or mobile.
The Pixel Pitch offers a rare opportunity for cross-media projects to get the exposure and support they need to get to market. The competition might be over but watch this space for news about these first Pixel Pitch finalists as their projects develop and launch over the coming year.
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