|“You have to do stuff that average people don't understand because those are the only good things.” ~Andy Warhol|
ATLANTA, GA, April 23, 2009 – Mike Martin, owner and creative director at the boutique creative ad agency Skylab-B, and Glen Owen, owner and director at State Line Films, have joined forces to launch Martin+Owen, or MO.
The new venture focuses on the creation and production of short-form and long-form branded entertainment. The content is a blend of entertainment and marketing that feels less intrusive to a consumer and is often times much more effective because it is tailored to compliment a consumer’s specific interest. Their work airs on television, cinema, online and even handheld devices. Martin+Owen launched their website www.martinowen.tv earlier this week to display their unique approach to brand integration.
Martin+Owen is currently working with a number of networks to develop fully-integrated branded content in the form of micro-series, full-length television shows, reality shows and web series. This new alternative media approach is quickly gaining momentum in particular with two categories of clients. First, for those television networks that have embraced the format, they not only attract new sponsors and generate additional revenue, but they also find the content to be more effective for their existing sponsors helping to establish long-term relationships with those brands. The second category of client is working directly with companies to find new and unexplored space for their brands to interact with consumers.
In addition to customizing content, Martin+Owen uses existing relationships to find the most effective arenas for this engaging content. “We won’t replace traditional messaging but we can become a new, high-powered weapon to round-out a company’s arsenal of marketing tools” says Owen. “Think of us as a brand dating service”, says Martin. “We create engaging and entertaining content unique to a particular brand which we then match to the perfect network and program delivering value to everyone”.
Owen recently completed a ten episode micro-series for Turner called My Manny, which he helped write and direct. The network signed on for another ten episodes based on its success. With over 20 years of combined experience in film and advertising, the two Atlanta natives and University of Georgia graduates draw from their diverse backgrounds to create more engaging messages for their clients.
The duo is represented by Phil McIntyre of PGM Artists in New York.