|"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game." ~Johann Wolfgang von Goethe|
Attention: Media Companies, “Are You Blogging?” asks celebrity “PhilTube” blogstar and moderator, Phil McIntyre.
THURSDAY NOVEMBER 8th 4:00 PM SESSION @ LAS VEGAS CONVENTION CENTER
How are some of today’s top entertainment and media companies harnessing the BLOGOSPHERE and our ever expanding digital landscape to help build awareness for their respective brands?
As Chief Executive of New York based Media companies, The Brand Gallery & PGM Artists, McIntyre invites an elite group of marketing media stars to discuss the growing role of blogs as a brand platform.
Senior executives within the television, media and advertising agency arenas give insight to some of the challenges, strategies and effectiveness of their past, current and future campaigns. Our open discussion will highlight the many touch-point areas of viral video, rich media applications, user-generated content, social networking as well as the growing amount of money spent around building branded interactive experiences.
Joe Ferreira: SVP, GM – CBS Audience Network
Mark Toney: SVP of Digital – SmithGeiger Research Consulting
James Hibberd: Senior Reporter – Television Week/TV Week.com
Josh Krane: SVP, Director of Digital Media – G4 Video Game Television
Pat Lafferty: Chief Creative Officer – Travel Channel Media
David Rolfe: SVP, Director of Branded Production – Crispin Porter & Bogusky Advertising