|“You have to do stuff that average people don't understand because those are the only good things.” ~Andy Warhol|
Sports Network OLN Changes Name to “Versus”
On September 25, 2006, OLN re-launched with a new name: Versus. The
Comcast-owned sports network unveiled a comprehensive on-air re-branding
Package this Fall with the help of New York City based Brand Strategy & Design Firm, The Brand Gallery.
Iain Greenway, The Brand Gallery’s Chief Creative Officer, oversaw design of
the re-brand, which includes all on-air presentation, promotion, and in-program graphics as well as the off-air property of OLN’s new website: www.VERSUS.com.
The network’s program roster has been greatly expanded and now includes signature events such as NHL Hockey, the America’s Cup, the Dakar Rally, the Professional Bull Riders, the Arena Football League, AMA Motocross, the Davis Cup, USSA Skiing, the Boston Marathon, and the Tour de France.
The Brand Gallery specializes in the development of brand identity, design & promotion for screen media. For more information on The Brand Gallery and its rebrand of OLN, please contact Chief Executive Officer, Phil McIntyre at 212.524.4860 or firstname.lastname@example.org.
Versus is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs as well as best-in-class events like The Tour de France, the America’s Cup, the Dakar Rally, the Professional Bull Riders (PBR), the Arena Football League (AFL), the Boston Marathon, AMA Motocross, Davis Cup and USSA Skiing. Now in more than 69 million homes, the network features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can’t find elsewhere. The network offers unique, competition-themed original programming and is the exclusive home of Survivor in syndication. OLN, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States. The network changed its name to Versus on September 25, 2006.