|"Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game." ~Johann Wolfgang von Goethe|
Denison University is well-known for its picturesque vistas and high-profile alumni, such as Senator Richard Lugar and former Walt Disney Company Chairman/CEO Michael Eisner. It is also well-known for its Organizational Studies Program, where students can participate in intensive seminars and workshops led by professionals from a variety of business sectors.
On Friday, May 19th, 2006, the business of branding took center stage when PGM Artists’ Phil McIntyre took the stage as guest speaker. McIntyre spoke on behalf of the brand strategy firm he founded with partner Iain Greenway, The Brand Gallery. The afternoon was billed as “Phil McIntyre – on Branding.”
McIntyre covered a lot of ground, including the state of branding today, the current
media landscape, and a presentation of case studies from the roster of PGM Artists, including The Brand Gallery. The lively workshop left little doubt in McIntyre’s mind that these students were well-prepared to make their marks in the work force.
“Like most college students, this group is media-savvy and extremely hungry to have their shot at being tested in the real world,” said McIntyre after the session. “It’s certainly an exciting time in the world of media. Many rules are being rewritten as we speak. I’m hoping Denison students will help write some of these rules.”