|“You have to do stuff that average people don't understand because those are the only good things.” ~Andy Warhol|
Promising to conduct anything but business as usual, award-winning creative strategist Iain Greenway and marketing exec Phil McIntyre have launched The Brand Gallery in New York (www.thebrandgallery.com).
The new venture is conceived as a “multi-platform creative strategist” focusing on alternative, forward-thinking design and brand development for broadcast and advertising clients. Its scope will include both traditional media and the full panoply of emerging tools in the new media and technology space.
“Clients are hungry for fresh ideas and creative partners willing to work outside the traditional design studio/production company model,” said Greenway. “The Brand Gallery is agnostic in terms of media and production methodology. We work wherever we find brands living, breathing and growing today. Our intent it to give clients direct access to the best creative talent and the provocative, innovative thinking needed to meet the complex marketing challenges of today and tomorrow.”
Greenway and McIntyre were formerly partners in the digital post-production studio Click 3x. Greenway has a broad experience as a brand specialist, creative director and designer for broadcasters such as HBO, INHD, Bravo and BBC America, and advertisers such as Samsung, and Sony. His background includes service as creative director with New York design studio TZ and 12 years as creative director with the BBC in London. He is the recipient of numerous awards, including top D&AD, BAFTA, Royal Television Society, Promax/BDA and New York Festival honors.
McIntyre headed sales and marketing for Click 3x, a company he joined as vice president of sales and marketing in 1998. His background includes national sales posts with R/Greenberg & Associates and Tape House Digital, both in New York. McIntyre currently serves on the Associate Board of Directors of the Association of Independent Commercial Producers (AICP), East Coast Chapter, and serves on its Perks (as chair) and Membership committees.
The Brand Gallery is located in the historic West Village at 134-A Charles Street, New York, New York 10014. For more information, call (212) 524-4860 or visit www.thebrandgallery.com.